The transformation of a drug-ridden NCP car park into a cutting-edge hotel

Built on the site of a former NCP car park and conceptualised by the Consolidated Group, The Soho Hotel is one of Central London’s best-performing and most sought-after hotels. It attracts a media-savvy crowd and is the film industy’s preferred choice for private launch parties. According to Tatler magazine, it’s “the most glamourous hotel in the world”.